Journal
With Christmas slowly getting closer, Dior's magical Harrods takeover caught our attention here at Whiteroom and it's easy to see why. Known for its couture designs and luxurious clothing, Dior has taken over Harrods in London with an immersive exhibition. The store takeover includes a cafe, two pop up shops and window displays, all designed to make Dior more visible
Now, more than ever, we can see the good in brands that can help others. Not only for the purpose of brand image and future profits, but to play a meaningful and important part in this story.
When it comes to retail, Dr. Marten’s stores are ceasing to be simply rows upon rows of pretty boots perched on shelves, and they’re beginning to become an immersive experience which puts their target audience at its heart.
Beauty trends are very much at the heart of this revolution to the industry. Over time, multiple trends have emerged which a promise to redefine our beauty regimes.
Disruption in our current environment is not purely the latest piece of technology or a brash brand statement; it is how brands are choosing to overtly modernise their strategies, challenging everything we thought we knew about retail.
To introduce you to our latest team member, we have a five minute interview for you to enjoy as you have your morning coffee…
With such a keen interest in the progression of the outdoor sports industry over the years, we thought we’d share our most interesting finds at Germany’s biggest outdoor tradeshow; including quotes from some of the biggest players.
There would be no denying the continuously growing success of adidas over the years, but 2019 unveiled the most technologically advanced store for the athletic apparel brand.
Brands may have expressed a desire to curate product collections which focus on the concept of recycling, but we see this extending into spaces and experiences which promote the sustainability movement.
In an over-saturated beauty market, Glossier stands out with refreshing authenticity and the ability to speak directly to consumers.
As this new landscape emerges, we discuss some of the most innovative femtech brands and the way in which they seek to heighten user experiences.
The pop-up concept completely redefines the shopping experience. No longer are retailers striving to secure the longest leases on the ‘ideal’ location.
Like sport, the best project results come from hard work and dedication to achieving the outcomes required for race day. It’s about teamwork, by employing intelligent individuals, not to boss them around but to create an environment and opportunities for your team to thrive.
New-to-market retailers are the answer to this change, as they transform the way in which we not only purchase eyewear, but desire it.
Taking a deep dive into cultivating communities, the future of Lone Design Club and the best Milanese coffee stops!
Brands begin to acknowledge the validity, benefit and consequence of buyer opinion, brands are actively pursuing participation from their consumers.
As we discover more about the exciting LDC brand, we interview the founder of the 'antidote to fast fashion' and discuss her thoughts on omnichannel, collaboration and event retail.
Adidas goes live with Game of Thrones collaboration. Worldwide roll out of our retail activation campaign